How The Great Homecoming Merged Musical Theatre with Dog Rescue
Shelby Montgomery
Director of Community Engagement
Advocacy and Outreach Strategy
I build bridges between the footlights and the kennel by dissecting real-world case studies of successful pet-centric events. My focus is on the 'how'—the specific outreach tools and digital frameworks that turn a theatre ticket into a forever home. I analyze the friction points in the adoption pipeline, using our 'Great Homecoming' data to refine how we engage the Los Angeles arts community. It is about the mechanics of empathy and the measurable impact of storytelling on shelter statistics.
B.A. in Public Relations from USC Annenberg
