Marcus Thorne

Marcus approaches arts marketing as a structural challenge, focusing on the specific methodology of audience conversion within the Los Angeles cultural landscape. He deconstructs the process of ticket sales and donor acquisition, treating every campaign as a series of interconnected mechanical parts. By analyzing the tools used to track engagement across 'Pup!' and 'The Great Homecoming,' he provides a blueprint for sustainable growth. His work is about the nuts and bolts of how a musical production can drive measurable social change.

MBA from UCLA Anderson School of Management

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